Local SEO + AI Search Proposal

35 years on Modesto roofs.
Page six on Google.

Prepared for Greg & the Armor Roofing team
Market · Modesto · Stanislaus & San Joaquin County roofing Following our call · June 11, 2026 Prepared · June 2026
What we heard on the call

A company three years old, with a name that happens to be “Victor Thomas Roofing,” is taking calls that should be yours. So is Econo. Meanwhile Armor — 35 years on Modesto roofs, a top-4% California contractor — sits on page six, and most of your leads come from Yelp and Angi at a price that’s eating your margin. You’re paying Thrive $500 a month for 3–4 leads that close at half what they used to. This is the plan to fix it.

You were clear about what matters: your bread-and-butter is repairs — tile repairs especially, around $5,000 a job at 60–80% margin — and you want to be found for them across your whole 40–50 mile service area, and named when a homeowner asks ChatGPT “who’s the best roofer near me.” Your words for success were simple: off page six, onto page one. Everything below is built around exactly that.

Where you stand today — the real searches

You’re the most experienced roofer in town and the hardest one to find.

None of this is about your work — your BuildZoom score is 110, top 4% of California contractors. It’s a handful of signals newer competitors have online and you don’t yet. We ran the real searches.

Page 6+
Where armorroofing.net lands for “roof repair Modesto.” Page one is directories and competitors; you only appear through the aggregators you’re paying.
Absent
From Expertise.com’s “12 Best Modesto Roofers” and Yelp’s “Best 10” — the lists buyers (and AI) read. Competitors with a fraction of your history are on them.
Named last
When AI is asked for the best Modesto tile-repair roofer, eight firms get named before you — and your line is the vaguest of the group.
AI ANSWER“best roofers in Modesto for tile roof repair”
  1. Regal Roofing
  2. Gentry Roofing
  3. Gomez Diaz Roofing
  4. Rescue Roofer
  5. Econo Roofing — one of the two competitors you named
  6. True Roof
  7. Roof Doctors
  8. David Dolin Roofing
  9. Armor Roofing you · last
    Named only at the end, with the vaguest description of the group — “high quality work for over 26 years.”
MISSING

No structured data, no FAQ

Google and AI engines can’t cleanly read what you do or where. Your site is a brochure — the title is just “Roofing Companies Modesto.”

MISSING

Cities are a scrolling strip, not pages

Modesto, Turlock, Stockton, Ceres, Manteca… flash by as text. There’s no real page for any of them to rank.

INVISIBLE

Your reviews don’t surface

Competitors show 46–79 Google reviews on the “best of” lists. Yours aren’t showing up where buyers compare — a fixable signal, not a missing one.

LEAKING

Leads rented, not owned

$500/mo to Thrive for 3–4 leads, closing at 40–50% instead of your old 70–80%, with no clear tracking of which keywords actually convert.

The plan, built around your repairs

What we’d actually do every month

Front-loaded in month one, then a repeating engine. Because we built your new site, the on-page work ships directly through our access — you don’t lift a finger.

Make the site legible to Google & AI

The structured data, FAQ content, titles and clean page structure your site is missing today — the single highest-leverage first move, and the reason AI can’t read you yet.

Real repair + city pages, not a scrolling strip

Dedicated pages for your money terms — tile roof repair, roof repair, re-roofs — mapped across Modesto, Turlock, Ceres, Manteca and your true service radius. Written to convert, not to pad.

Own the map & the reviews

Google Business Profile optimized and actively managed, plus a review engine that works for your customers — including the older ones who don’t do email, where a card or text in-person beats a link.

Get named in AI answers

Structure your content and claim the profiles ChatGPT and Google’s AI actually read — so “best roofer near me” starts returning Armor instead of eight other names. (Market Dominator.)

Track what Thrive never showed you

Real attribution — which searches and pages actually drive calls — in one monthly report, so spend follows what converts instead of disappearing into a black box.

Two ways to do it

You’re already spending $500. The question is where.

Right now that $500 goes to Thrive for a handful of rented leads. Either plan below replaces that with a real program you own — and both are month-to-month, cancel anytime. On the call you floated $1,000 to go after multiple keywords and the AI side. That’s Market Dominator, and for what you described, it’s the one I’d put you on.

Local Visibility
Get found first in Modesto
$500/mo
  • 4 repair- & city-targeted pages every month, written for you
  • Google Business Profile optimized & managed
  • Local schema + the FAQ/structure your site lacks
  • Citations & NAP cleanup across the directories that feed Google
  • Review engine + response workflow
  • Live dashboard + monthly report & call
  • Milestone delivery guarantee
Recommended for you
Market Dominator
Own Google and AI search
$1,000/mo
  • 6 pages every month — 4 local + 2 built to be cited by AI
  • Everything in Local Visibility, plus —
  • AI search: named in ChatGPT, Google AI Overviews & Perplexity
  • Bing Places + Foursquare claimed (the data AI reads)
  • Advanced schema so AI recognizes Armor as a business
  • Competitor + AI-citation monitoring
  • 90-day Work-Until-Done guarantee — or we work free

Content is the centerpiece of both — we’re an AI-native shop, so producing genuinely good, locally-specific pages is something we can do at a volume a hand-writing agency can’t match. One client per market: while Armor is with us, we won’t take a competing Modesto roofer.

The math you gave me
Your average repair is about $5,000, at 60–80% margin. One extra repair a month covers Market Dominator five times over. The real question isn’t the $1,000 — it’s whether you’re comfortable letting a three-year-old company keep taking those jobs.
Why us

You already know the work — we built your new site.

So the technical side ships directly, no waiting on anyone. And you don’t have to take the AI part on faith: you found Thomas Digital because our own SEO works. That’s the product, run on ourselves before we ever run it for you.

740+
Local business sites we build & manage
10 yrs
In business — positive reviews only
70+
Five-star reviews across our clients
Award-winning
CSSLight · CSSReel · Web Guru Awards
Your risk, removed — honestly

What I’ll promise, and what I won’t.

The Milestone Guarantee Both plans

GBP optimized and citations audited by week two; first pages and schema live by day 45; a written report against your baseline by day 90. Miss a milestone and that month is on us. This is entirely in our hands.

90-Day Work-Until-Done Market Dominator

We agree on three measurable metrics up front, in writing — your repair-keyword positions, your Map-Pack standing for Modesto roof repair, your AI-visibility score. At day 90, if none has moved, we keep working at no extra charge until they do.

Straight talk — same as on the call

I won’t promise you the #1 spot or a specific number of leads — anyone who does is lying, and those sit with Google’s algorithm, not any agency. And I’ll be honest that Stockton is a stretch for the map: you’re in Modesto, and physical distance is the one local factor we can’t move. What I can promise is the work, on a schedule, and real measurable movement — off page six, onto page one for your repair terms, which is exactly the goal you named.

Ready to start in July?

Let’s do the quick follow-up call I promised — I’ll walk you through where Armor stands today, search by search, and which plan gets you off page six fastest. Or just reply and say go, and I’ll have you set up to start the first week of July.

Book the follow-up call →
If one extra repair a month is worth more than the fee to Armor — and it is — this pays for itself the first month it works. And I put that in writing.